Category: Journal

Third Annual Virginia Spirits Month Continues to Drive Sales

Media Contacts:
Amy Ciarametaro, Virginia Distillers Association
amy@vadistillersassociation.org
Cell: 757.535.5829

Laura Peet, PeetCom Inc.
lpeet@peetcom.com
Cell: 917.860.6285

 

Third Annual Virginia Spirits Month Continues to Drive Sales

Distillery store sales more than double over first year results

 

Richmond, VA (October 26, 2018) – For the second straight year, the partnership among Virginia Tourism Corporation (VTC), Virginia Alcoholic Beverage Control Authority (ABC) and the Virginia Distillers Association (VDA), which proclaimed September as Virginia Spirits Month, has continued to drive revenue, lifting sales of Virginia distilled spirits by 20 percent over the same period last year and more than doubling sales at distillery stores over the first year.

According to data from Virginia ABC, sales at both ABC stores and distillery stores during September 2018 totaled nearly $1.5 million, representing a 20 percent gain over September 2017. September sales at distillery stores alone grew to more than $640,000, more than doubling sales of just two years ago, when the promotion first began.

“We couldn’t be more excited about consumer response to Virginia Spirits Month and how that support has continued to generate revenue for our distilling industry and our partners – from distillers to restaurants to the commonwealth,” said Gareth H. Moore, VDA President and CEO of Virginia Distillery Company. “At the same time, the increase in distillery store sales – despite store closures during Hurricane Florence – shows that consumers not only value Virginia Spirits, but also want to see where they are produced. This has significant implications for Virginia tourism and is proof positive that ‘Virginia is for Spirits Lovers,’ and our partnership with Virginia ABC and VTC will drive economic benefits for many years to come.”

“Virginia has seen rapid expansion of in-state distilleries – from 10 in 2008 to nearly 70 today with more on the way,” said Virginia ABC Chief Executive Officer Travis Hill.  “We are proud to sell Virginia-made spirits and excited to be a part of a burgeoning industry that creates jobs and is a growing part of the commonwealth’s robust agricultural and tourism economies. “

Highlights of the Virginia Spirits Month campaign included:

  • It’s 5 O’clock for 30 Days” promotion driven by 33 “how to make” cocktail videos featuring Virginia spirits used in classic and contemporary cocktails.
  • Complimentary “Virginia is for Spirits Lovers” tote bags with any bottle purchase of Virginia spirits at 20 select ABC stores, which sold out by mid-month.
  • Virginia ABC placed signage and product displays promoting Virginia spirits and the month-long campaign partnership in its 374 retail outlets throughout the commonwealth.
  • A large scale consumer festival, the Virginia Craft Spirits Roadshow, kicked off the month-long promotion at the Virginia Museum of Fine Arts. A second roadshow scheduled at the A. Smith Bowman Distillery for Sept. 15 had to be postponed until Nov. 17 due to Hurricane Florence.

Left to right, from the ‘Kickoff to September Virginia Spirits Month Celebration’ at the Virginia Museum of Fine Arts in Richmond, VA: Gareth H. Moore, VDA President and CEO of Virginia Distillery Company / Chris Canfield, VTC Vice-President / Travis Hill, CEO of Virginia ABC / Bettina Ring, Virginia Secretary of Agriculture and Forestry. CLICK HERE to download a high res. version. Photo credit: Revel Photo Co.

Left to right – front row only, from the ‘Kickoff to September Virginia Spirits Month Celebration’ at the Virginia Museum of Fine Arts in Richmond, VA: Amy Ciarametaro, Executive Director for the VDA / Chris Canfield, VTC Vice-President  / Rick Wasmund, Master Distiller for Copper Fox Distillery / Travis Hill, CEO of Virginia ABC / Gareth H. Moore, VDA President and CEO of Virginia Distillery Company / Bettina Ring, Virginia Secretary of Agriculture and Forestry; along with representatives from 20 Virginia distilleries. CLICK HERE to download a high res. version. Photo credit: Revel Photo Co.

The Virginia Distillers Association is a nonprofit private trade association focused on promotional efforts to increase awareness of Virginia’s growing craft spirits industry, as well as the regulatory and legislative needs of the industry. For more information about the Virginia Distillers Association, visit: www.VirginiaSpirits.org

November 17, 2018: The Virginia Craft Spirits Roadshow

Calling all lovers of local spirits! Come join us for the next The Virginia Craft Spirits Roadshow at A. Smith Bowman Distillery in Fredericksburg, Virginia, on November 17 from 12-5pm. Tickets will include all samples of artisan spirits, craft cocktails, as well as local brews! Be sure to enjoy a complimentary tour of A. Smith Bowman Distillery, offered every hour on the hour.

Read More

August 29, 2018: The Virginia Craft Spirits Roadshow

Calling all lovers of local spirits! Come join us for the next The Virginia Craft Spirits Roadshow at the Virginia Museum of Fine Arts in Richmond, Virginia, on August 29th from 6-9pm. Tickets will include all samples of artisan spirits, craft cocktails, and local beers.

Read More

A. Smith Bowman Distillery: Meet Virginia Makers

As a small and privately-owned company, A. Smith Bowman Distillery is proud to share the history behind its strong Virginian roots, offer complimentary tours and tastings on a regular basis, and put its operation on the map as home of the “World’s Best Bourbon” two years in a row. Through these things and more, A. Smith Bowman shows its Virginia spirit.

Read More

May 19: The Virginia Craft Spirits Roadshow: Endless Explorations

Calling all lovers of local spirits! Come join us for the next The Virginia Craft Spirits Roadshow: Endless Explorations at The Vanguard Brewpub & Distillery in Hampton, Virginia, on May 19th from 1-5pm. Tickets will include all samples of artisan spirits, craft cocktails, and local beers – inside the beautiful backdrop of the newly opened Vanguard Brewpub & Distillery.

Read More